According to CNET, DVD sales are down 20 percent. And while I can’t speak for anyone but myself, I know that if there’s a choice between downloading a movie via iTunes or purchasing a DVD, I will virtually always go with iTunes.
That’s taking into account that my internet connection isn’t the fastest, and that it can take at least an hour or so to download a gigabyte (1024 MB) of data. The same thing applies to Netflix in that, despite the sometimes iffy picture quality of streamed films (particularly those that are older), I can wait till a film appears there, as opposed to purchasing a DVD.
Then there’s the realization that iTunes movie downloads are sometimes cheaper than a comparable DVD. For example, iTunes has the Green Hornet (with iTunes Extras) for $12.99, minus any sales tax. Amazon sells the DVD for $15.99, and the Blue-ray version for $19.99.
Part of the problem is that, as consumers get more savvy, they realize that there are more options available to them. These options increase almost exponentially when they realize that they can wait for a new release, as opposed to getting it the minute that it leaves the theater.
Now keep in mind that, according to the same article, that DVD sales still are a multi-billion dollar business, though that’s decline from past levels.
That being said, I would worry less about DVD sales than Blue-ray sales because it has been relatively slow to catch on among the public, and supposedly was to replace DVD’s.
So, if the decrease in DVD’s isn’t being to some degree compensated by an increase in Blue-ray sales, then the movie industry is truly in trouble.
Though, also according to CNET, Blue-ray disks are selling just fine. If this is the case, it seems to me to be saying that what we are witnessing–in reference to the decline in DVD sales–is a transition from one platform to another.
Using this logic, we can probably expect DVD sales to fall even more, while Blue-ray continues to make an upswing.