Marvel Studios is one of the most successful movie studios today, if profitable, reasonably-budgeted movies are the metric–if you consider a $200-250 million reasonable–so much so that some within Disney were rumored to be disappointed with the earnings of Avengers: Age of Ultron, which took in $1.4 billion at the box office–so if that’s a curse, it’s probably one that rival studios wish were a pandemic.
Unfortunately for the competition, in a way it is.
The reason being, other studios have begun to mimic what they perceive is Marvel’s secret sauce, but can’t seem to get the formula quite right.
For instance, Sony was attempting to create, a la Marvel, an integrated cinematic universe featuring Spider-Man.
Things began well enough with The Amazing Spider-Man, though the weakness of the plan became evident in 2014 with The Amazing Spider-Man 2, when Sony decided to share Spider-Man with Marvel Studios.
And while I use the word ‘sharing;’ I get the feeling that Marvel Studios is running the show–especially since the the Sony Spider-Man movies are being supervised by Kevin Feige (the head of Marvel Studios) and Amy Pascal (former head of Sony Pictures).