Star Wars: Episode VII – The Force Awakens : Teaser Trailer

I was thinking that I don’t particularly care about the upcoming Star Wars prequels, till I saw the crashed Star Destroyer in the desert…now I am getting a bit jazzed.

Then there were the melty Darth Vader helmet (which looked like it was gone over a bit too much), new-style Stormtroopers, and various Jedi.

I’m not The Avengers: The Age of Ultron jazzed, nor Ant-Man jazzed, but it’s on the radar.

Batman v. Superman: Dawn of Justice – Teaser Trailer

Recently Zach Snyder released a teaser trailer for Batman v. Superman: Dawn of Justice, and it’s a whole lot of…(wait for it) “Meh.”

It consists of a few pans from the Batman to Superman costumes, with bombastic music reminiscent of that from the Transformers movies.

It’s the epitome of a teaser in that it reveals–literally–absolutely nothing (unless you expected Ben Affleck and Henry Cavill to be running around naked, which would be interesting, though for entirely different reasons).

The New Ant-Man Trailer

Whomever cut this clip deserves some sort of award because it’s THAT GOOD.

No longer exclusive to Marvel.com–here’s the new trailer for Marvel’s Ant-Man.

And it’s glorious.  It has humor, great special effects, and manages to walk that slippery slope that respects the character, while at the same time acknowledging how silly the story actually is.

Initially I was looking for a reason to see Ant-Man (Sure,it’s from Marvel Studios, which has a great batting average so far) but I wasn’t feeling it for awhile.

Now I absolutely am.  It’s definitely a must see at this point.

Sinister 2 – Trailer

The biggest problem with Scott Derrickson’s Sinister for me was that Bughuul (Bagul?) was sort of dopey, though considering that that mythical dream demon was the engine that powered the movie, that’s a pretty big hurdle to overcome.

If the trailer for Sinister 2 is any indication, it appears that director Ciarán Foy (Citadel) has tackled the issue of the inherent silliness of the character head-on.  His answer is to weave a feeling, an air, of mystery around the character, often by obscuring him in shadow, and making him move by way of quick edits.

From what I can see, it works.  There are moments in this trailer that make him appear genuinely creepy.

So far, so good.

San Andreas – International Trailer 1

Disaster movies are kind of fascinating, if only because I get the feeling that many of us think that they somehow couldn’t happen to us (and sure, if you’re talking about movies like Independence Day or Man of Steel-mediocre superhero film, great disaster movie–then you’re probably right).

I don’t think that this tendency is exclusively an American one, though since one of our biggest exports to the world are movies and television shows, it’s more noticeable.  For example, the upcoming disaster movie San Andreas happens to take place in California, a part of the country known for tectonic instability, though interestingly the biggest measured earthquake in this country happened not there, but in Alaska in 1964.

It killed 131 people and the following tsunami caused $2.3 billion in property damage, making it the second largest temblor, worldwide.

I guess what I am trying to say is that it may be cool to see the Rock (Dwayne Johnson) save people in the knick of time, but that scenario–minus Johnson–not only isn’t that far-fetched, but is eventually even likely, depending upon where in the country you happen to live.

If you ask me, that’s pretty sobering.

Poltergeist (2015) – Official Trailer 2

Okay, the first thing that I’ll admit is that the ending of the new Poltergeist trailer creeped me out just a bit.  That being said, it revolves around a clown–similar to  the original film–and everyone knows that clowns by their very nature are a tad creepy (without even trying).

I don’t fear them, though they do make me mildly uncomfortable, which is why as far as I am concerned they’re an easy scare–besides affirming that anyone who seems too happy with their lot on the outside is a powder keg of despair and anger just waiting to go off on the inside.

My feelings about circus folk aside, I honestly expect Gil Kenan’s remake to be entertaining, but I am still not sold on it’s necessity, or even its point.

Though as far as Hollywood is concerned I am reasonably sure it’s all about the ducats.  Besides, it’s easier to build public awareness around a pre-existing brand as opposed to doing some real heavy lifting and starting from what amounts to scratch (in terms of consumer awareness).

The thing is, such awareness is a double-edge sword in that while knowledge of the property among many people will already exist, so they will also go to the theater expecting the reboot to be different enough from the original to justify its existence.

If not, expect a decent to good opening week (especially if it premiers of a Friday) and a rapid falloff.  And the thing is, movies like the Paranormal Activity films can afford an opening weekend in the $15-$20 million ballpark because they tend to be made for significantly less.

Looking at the trailer, and seeing a hint of the special effects as well as the cast involved, I get the feeling that this movie is going to at least cost somewhere in the ballpark of $50 million.  Assuming that that’s the case, it means that the producers can’t afford the falloff.

Which is another way of saying whatever it’s budgeted, it needs to earn that money back before The Avengers: Age of Ultron (or even Furious 7) suck all the oxygen from the room (and all the money from theater goers).