The head of DreamWorks Animation, Jeffrey Katzenberg, reported that as a result of the weak performance of 2012’s “Rise Of The Guardians” the studio had to write off $87 million.
Sure, it’s not a “John Carter” sized loss, but it’s still substantial.
Now here’s the weird part: ‘Rise’ earned over $300 million worldwide (on a $145 million budget), not what I would traditionally call a failure. By way of comparison, “Tron: Legacy” cost $170 million, and earned $400 million, which is a better performance, though not hugely.
But while a sequel for ‘Legacy’ is in the works, ‘Rise’ has lost thousands.
The ’Tron’/‘Rise’ is a comparison I made before, mainly because it makes no sense to me that “Rise Of The Guardians” was such a (relatively) large failure. If that were it’s only problem, it would be bad enough, though accompanying it was the layoff of 350 workers.
This is weird because it feels that ‘Rise’ underperforming could have perhaps been the impetus, and provided the cover, for Jeffrey Katzenberg doing what he wanted to do anyway.
Am I right? I have no idea, but the idea that one film underperforming could cause all this damage feels odd.