“For a spoonful of sugar helps the medicine go down.”

–Julie Andrews, Mary Poppins

Most people hate being lectured to, though this sometimes means that important and valuable information is oftentimes lost because way the information is delivered, as opposed to the information itself.

If you manage to get your information across in a manner that doesn’t alienate (or induce coma), then someone actually has a chance of learning something valuable.

That’s what makes these three trailers from GRACE so impressive:  They manage to not only entertain, but inform and make a subject like factory farming accessible to some that would perhaps not be open to the more graphic images of the practice that are more commonly available.

The Meatrix

The Meatrix II

The Meatrix II 1/2

 

Plus, there’s Moopheus.  How can you go wrong with a character named ‘Moopheus?’