Why is Yahoo Creating Original Programming?

I understand why Netflix is moving toward original programming, though I am not quite sure why Yahoo would want to.  That being said, they are working with Tom Hanks to produce “Electric City,” a 90-minute sci-fi series.

From the article on Deadline it appears that the purpose is to drive viewers to other aspects of Yahoo-branded programming, though it sounds like an expensive distraction to me, unless it has something to do with rumors of Yahoo purchasing the oftentimes beleaguered streaming movie company.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.