Working with DC Comics’ We Can Be Heroes campaign, a relief effort to fight hunger in the Horn of Africa, Kia created a number of custom vehicles for the 2013 New York Auto Show.
The vehicles are designed with styling queues from iconic DC superheroes like Wonder Woman, Superman, Batman, and Aquaman.
The cause that both companies support is admirable and worthy, though the vehicles themselves are a bit…hideous.
For instance, above is an Aquaman-themed Kia Rio5. The angle of the photo, while dramatic, isn’t the best for seeing the vehicle in its entirely, though you can probably tell it’s not that attractive (which is interesting because Aquaman himself isn’t interesting enough to evoke much emotion one way or another).
Here’s a Green Lantern-themed Kia Soul that looks worse than the Aquaman-themed vehicle. And I get that these cars aren’t meant–I think–to be sold, and are meant to be show cars, but shouldn’t that they look the least bit attractive?
Here’s a shot of the above vehicle from the rear and the opposite side.
Thanks to Car & Driver magazine for the photos.