Marvel Studios was the first studio to create a interlinked series of movies– known as the Marvel Cinematic Universe or MCU–based upon preexisting properties (like Iron Man, Thor, Captain America and the Hulk) that culminated in event movies (such as The Avengers and Avengers: Age of Ultron) that featured all (or the bulk of) the characters introduced prior.
Marvel Television? A bit of a late bloomer. Their first shows were Marvel’s Agents of S.H.I.E.L.D. and Agent Carter, the latter of which lasted only one season.
This is while DC Comics has made significant inroads into the television space with shows like Arrow, The Flash, Supergirl, Legends Of Tomorrow, with more on the way.
Though a curious thing happened. Marvel Television began developing Daredevil as a television series on Netflix and it did well enough to warrant a second season.
Then came Jessica Jones, Luke Cage, and most recently, Iron Fist.
And since all the Marvel Television series were on Netflix, as opposed to regular television, there was less of a need to appeal to everyone so they possess a grittiness, an edge the Marvel movies can’t touch.
Oddly enough, Marvel’s television arm seems to be employing a strategy that didn’t work too successfully for DC Entertainment on the big screen–which is building a more noir-ish world –but appears to be paying dividends on the small one.
Iron Fist revolves around Danny Rand (Finn Jones) who reappeared after having vanished for over ten years to claim the company started by his parents, Rand Enterprises.
Though the people running Rand Enterprises have somehow become involved with the deadly Madame Gao, and she thinks Danny Rand needs to vanish again…