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The Fifty Shades of Gray Phenomenon

I have no intention of seeing Fifty Shades of Gray, mainly because it’s not my kind of movie.  Besides, if I were going to watch S&M I’d rather not watch the Lifetime version of it.

Though what I find interesting is how well received the film has been, and that director Sam Taylor-Johnson is returning to direct the sequel, despite the difficulties she experience the first time around.

That being said, clearly there are millions of people who feel different because so far the movie has earned almost $500 million (the bulk of which, over $400 million, was from overseas.  It’s an important distinction because it implies that attitudes about sexuality in movies (and probably in general) are different in places like Europe and Latin America than they are domestically.

Another interesting thing is that–unlike most movie studios–Universal seems to be doing remarkably well with a strategy built around low-budget features, as opposed to other studios, which are built around expensive and massive tentpoles.

Though Universal’s strategy creates maximum profit at minimal cost, which is pretty remarkable.

Very generally speaking, movies that put sexuality forward tend to do better overseas than here.  Conversely, films that are action-heavy tend to do better here than they do in other countries.

Mea Culpa: The ‘Star Wars: The Force Awakens’ Edition

I admit it, I shat the bed, figuratively speaking.  When I saw the trailer below, I assumed that it was for J.J. Abrams’ upcoming Star Wars sequel, The Force Awakens, and should have known better.

Why?  Because a huge clue was staring me right in the face the entire time, which I have posted just below.

Bat Robot logo

Bad Robot logo

For those who are unaware, Bad Robot is the production company owned by Abrams (Mutant Enemy is owned by Joss Whedon, which is why you see it credited at the beginning of Marvel’s Agent’s Of S.H.I.E.L.D.).

For it to appear on the latest Star Wars trailer would mean that mean that Disney and Lucasfilm were sharing the wealth, so to speak, with Bad Robot.

Which is a relatively stupid idea, if you give it any sort of thought because Disney just finished paying $4 billion for Lucasfilm and the last thing they would do is to share any potential profits with Bad Robot–which isn’t to imply that Abrams isn’t making a buttload of money from directing it, because he probably is.

I have posted the actual trailer below (The Force Awakens will always sound to me like the title of a movie on Lifetime, mainly because there’s something oddly feminine about it) and it’s pretty good, though not quite as dynamic as the fake.

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