The Fifty Shades of Gray Phenomenon

I have no intention of seeing Fifty Shades of Gray, mainly because it’s not my kind of movie.  Besides, if I were going to watch S&M I’d rather not watch the Lifetime version of it.

Though what I find interesting is how well received the film has been, and that director Sam Taylor-Johnson is returning to direct the sequel, despite the difficulties she experience the first time around.

That being said, clearly there are millions of people who feel different because so far the movie has earned almost $500 million (the bulk of which, over $400 million, was from overseas.  It’s an important distinction because it implies that attitudes about sexuality in movies (and probably in general) are different in places like Europe and Latin America than they are domestically.

Another interesting thing is that–unlike most movie studios–Universal seems to be doing remarkably well with a strategy built around low-budget features, as opposed to other studios, which are built around expensive and massive tentpoles.

Though Universal’s strategy creates maximum profit at minimal cost, which is pretty remarkable.

Very generally speaking, movies that put sexuality forward tend to do better overseas than here.  Conversely, films that are action-heavy tend to do better here than they do in other countries.

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