Why is Yahoo Creating Original Programming?

I understand why Netflix is moving toward original programming, though I am not quite sure why Yahoo would want to.  That being said, they are working with Tom Hanks to produce “Electric City,” a 90-minute sci-fi series.

From the article on Deadline it appears that the purpose is to drive viewers to other aspects of Yahoo-branded programming, though it sounds like an expensive distraction to me, unless it has something to do with rumors of Yahoo purchasing the oftentimes beleaguered streaming movie company.

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