Lionsgate’s “The Hunger Games,” is making box office history, with the fifth best opening ever.  Worldwide receipts have reached $214 million, on a budget of $78 million.

This is what happens with you take a popular book–one aimed primarily at teenage readers–with a smart (and relatively inexpensive) advertising campaign by Lionsgate.

Hopefully Disney and other film studios will us it as a textbook example of how to promote a film.

I haven’t read any of the Suzanne Collins‘s books, but I might catch the film just to see what all the hype is about.

And speaking of Disney, their advertising campaign was better focused, and much more effective, for “Tron: Legacy,” than it was for “John Carter,” which may have had something to do with the former being a moderate box office hit.