HTC isn’t doing too well in the smartphone wars.  All that I have read says that their premium smart phone, the HTC One is a gorgeous, well-thought out device.  That being said, with Apple and Samsung sucking up all the oxygen it’s hard for other smartphone makers to find some air to breathe.

HTC seems to be thinking that the reason that they are not doing as well as they think they should is because of an information deficit, which is why they are paying Robert Downey, Jr. somewhere in the ballpark of a billion dollars to alleviate.

And it’s possible that they’re right, though what I would ask is how much are that spending on R&D (Research & Development) because, at the end of the day, it’s the products that matter most.