A few days ago I caught a pirated version of the trailer for Marvel Studios’ upcoming The Avengers: Age Of Ultron and noted in a post that it looked particularly good for a pirated trailer.
Since that time Marvel has released a HD version that was watched by over 34.3 million people in the first 24 hours, beating the last record holder, Iron Man 3, which had 20 million views in the same period.
So, in case you were somehow not among those millions, or living in a cave–which doesn’t explain how you happen to be reading this post–here it is.
Marvel Studios originally planned to release it during a showing of Marvel’s Agents of S.H.I.E.L.D., which has been hurting in the ratings lately, so it could have definitely drawn a few more eyes.
Though when they learned that it was released prematurely, Marvel could have done quite a few things, such as pull the clip from anywhere it was live, and then sic their legal department on anyone else.
Such tactics aren’t unheard of, after all.
Instead Marvel sent this tweet, and released an HD version of the pirated trailer.
Pretty awesome and classy, though it also managed to get millions of people not only very excited about the movie but managed to preserve a lot of goodwill.