According to the Hollywood Reporter and technology firm Zefr (they track trailer viewing numbers) the trailer for The Avengers: Age Of Ultron had over 50 million views in its first week. Prior to Age Of Ultron the title was held by Fifty Shades Of Grey (and speaking of Fifty Shades Of Grey, is anyone else getting a Showgirls-like vibe from what we know–which is admittedly little–so far?).
It’s an interesting number but what does it mean beyond the obvious? I mean, it’s certainly not individual viewers, because if I haven’t watched it at least ten times since its premiere, I haven’t seen it at all.
Now, if you multiply by all the comic book geeks out there, then it seems to me that you have numbers that can rather easily be manipulated by any group with the goal of promoting a movie that they like.
Which isn’t to say that I watched it as many times as I did with any agenda in mind–I thought it was awesome and only wished that the movie were being released sooner than May of next year–but if bunch of like-minded people were to watch a particular video often enough, they could skew those numbers pretty much any way they wanted.
And it doesn’t take any sort of conspiracy, just a bunch of people who like the same things.