I find if fascinating when rich people squander their fortunes because they start the race a few leagues (Roman) ahead of everyone else, yet they still manage to screw it up (which isn’t the same as a poor – or should I say “less rich” – person who lose any newfound wealth because they’re unaccustomed to the better things in life and are swept away in the euphoria of being able to do things they’ve never had the opportunity to do prior).

The point being, Marvel Studios, perhaps the most successful production shingle today – producers of movies like Avengers: Endgame, which dethroned Avatar as the highest grossing movie ever made – would be able to extend it’s Midas touch to the small screen as well.

And they failed to do so, which considering the pedigree is pretty remarkable.

The reasons why are complex – though I touch on some in my video – though most importantly is perhaps that Marvel Entertainment is like a family.

A weird, dysfunctional family.

Marvel Entertainment is run by Ike Perlmutter, a notorious tightwad who’s seemingly unwilling to loosen the purse strings for virtually any reason.

This became such an issue that Kevin Feige had to emancipate himself though apparently Jeph Loeb – the head of Marvel Television – didn’t have that option because he just soldiered on.

Which might have more than a little to do with their tendency to attempt to produce television on the cheap. It ruined Inhumans and arguably undermined Daredevil, Jessica Jones, Iron Fist and The Defenders on Netflix and appears to be doing the same for their upcoming Helstrom.