According to Comicbookmovie.com, Warner Bros/New Line’s Black Adam will soon cross the $100 million mark in the United States, bringing its box office worldwide to almost $167 million ($166,839,000).
And that’s a lot of money, until you take into account two things.
The first is that the movie had a 63% drop-off in its second week, which is high. Somewhere in the low to mid-50’s is more common for superhero movies in that period.
And perhaps more importantly, Black Adam had a production spend somewhere in the ballpark of $195 million, meaning that it’s going to have to earn about $400 million to break even.
As I mentioned last week, Black Panther: Wakanda Forever is coming November 11, and it’s likely to get all the monies.
Which means if Black Adam doesn’t hit at least $400 million before that happens, which isn’t terribly likely, it’s not going to happen at all.
That doesn’t necessarily mean it’s going to fail, after all I expect it to put up particularly strong numbers in the streaming space, but I don’t think there’s getting around that the movie is underperforming.