While Marvel Studios’ Black Panther literally tears through box office records Marvel Television–the arm of Marvel Entertainment that handles television projects–is doing…okay.
They’ve got four shows on Netflix (Daredevil, Jessica Jones, Iron Fist and Luke Cage and the The Defenders), one on Hulu (Runaways), one coming up on Freeform (Cloak and Dagger) and another on ABC (Agents of S.H.I.E.L.D., which is rumored to be ending) though it’s worth mentioning that the parent company of both Marvel and ABC is Disney, so that there’s a bit of synergy there shouldn’t surprise anyone.
Though there’s a problem, namely if Marvel Television wants to expand beyond ABC they’re going to have to move beyond the ‘grounded’ superheroes they have become comfortable depicting and start walking on the more fantastical side of the Marvel Universe.
And there have been attempts have been made to do so (Inhumans) though it didn’t fare so well for one important reason, namely Marvel Television isn’t willing to spend the money for what a sprawling epic like Inhumans should have been (which is odd if only because Agents of S.H.I.E.L.D. is likely one of the best looking–and highest budgeted–comic-based television shows on television).
Though Marvel Television can’t afford another misstep, which is in a way ironic because the only way that history is not going to repeat itself is if they go bold and loosen up the purse strings along the way.