Spider-Man: Homecoming – Trailer 3

Cutting an effective trailer is a strange mix of art and science and too much of either can ruin it.

And they’re more important than you think.

Part of what saved Suicide Squad was the  trailer, which (unfortunatel) made promises the movie itself didn’t quite live up to, was so well-received by movie goers.

By the same token, they can give away plot points that might better be left uNSAIDs (such as when Doomsday was revealed in the Batman V Superman: Dawn Of Justice trailer).

Though just so no one thinks I am picking on the DCEU, there was a scene from the first Avengers when the Hulk saves Iron Man, who’s falling after having ‘delivered’ a nuclear weapon to the Chtauri.

It wasn’t a spoiler but it did reveal a scene that would have been better served seen first in the context of the movie.

And speaking of ‘scenes that would have been better served seen first in the context of the movie’ the trailers for Marvel Studios/Sony Pictures Spider-Man: Homecoming haven’t crossed the line into spoiler territory, but they have revealed moments that would perhaps be better served by not beight first seen in the trailer.

Such as learning that Spidey’s uniform is filled to the gills with Stark-tech.


It doesn’t break the movie to learn this in advance–besides, hints were laid out in Captain  America: Civil War that this is not your father’s Spider-Man costume, so it wasn’t a huge reach.

THough it would have still been a pleasant surprise NOT to know about it ahead of time.

The Gifted – Trailer

The Gifted is the second series begat from the deal between Marvel Entertainment and Fox and it’s curiously conventional-looking, especially compared to Legion (the first series launched on sister channel, FX).

That aforementioned conventionality may have a lot to do with it being directed by Bryan Singer, who helmed many of the X-Men movies, and contributed to their inconsistent tone (in terms of how they appear in movies versus their counterparts in the comics).

Marvel’s Agents Of S.H.I.E.L.D. Are Back for Season 5!

If there were an award for Most Improved Television Series, the likelihood is high that Marvel’s Agents of S.H.I.E.L.D. would be a contender, if not the winner.  It started life not sure what it wanted to be, and seemed to survive primary on the strength of Phil Coulson (Clark Gregg) who’s character had seemingly died in  2012’s The Avengers.

So, while it’s taken time to find its footing–arguably around the Second season–it’s developed into one of the best comicbook based series on television (seriously, if you haven’t watched since its first or second seasons you might want to give it a try because it’s really that good).

Though the bonus is that the series has been renewed for its fifth season!  Part of what aided in its renewal is the idea of story ‘pods’ by the producers, which is  a typical season consisting of three or four stories, as opposed to one or two,which has a curious effect of creating a faster-paced and much more enjoyable series.

Then there’s Ghost Rider (who arguably hasn’t been done better) and Inhumans.

‘Guardians’’ Box Office Is Out Of This World!

Marvel Studios’s Guardians Of The Galaxy, Vol. 2 has–so far–earned over $425 million worldwide!  The likelihood is high that the it will surpass half a billion by this week, and will more than likely finish its theatrical run over a billion dollars.

It’s worth mentioning that the first movie at the end of its run earned a bit over $773 million, though the sequel is outperforming it handily both domestically and abroad.

Though with Alien: Covenant coming out in 10 days the xenomorphs are looking to to take a bite out Guardians’ box office aspirations, which truth be told is unlikely because Alien: Covenant is R-rated, while Guardians Of The Galaxy, Vol. 2 is PG-13, which means that not only are each geared to a different audience age-wise, but also viewer-wise.

Alien: Covenant will likely skew male, while Guardians Of The Galaxy, Vol. 2 will not only draw males, but a greater percentage of women, and children (the latter of which should not be watching the Alien movie at all).

Guardians Of The Galaxy, Vol. 2

I caught James Gunn’s Guardians Of The Galaxy, Vol. 2 last Saturday and what I found so impressive overall was the way Gunn managed so many stories and plot threats in a way that was not only cohesive, but made sense.

Because–and trust me on this–there are so many ways Guardians  could have easily collapsed under it’s own weight.

But it never does.

What’s almost equally impressive is the way everyone gets their own arc, without the movie feeling bloated or over-stuffed.

And Guardians Of The Galaxy, Vol. 2 is so gorgeous, as if it’s not only not afraid to admit that the worlds depicted first appeared in comic books, but is proud of it.

And there’s not a cynical bone in the movie’s body, which is why when you see Baby Groot and Rocket you just go with it.

Because you know–on a level conscious or not–that Gunn believes in these characters as much, if not more, than you do.

Marvel’s Inhumans – Teaser Trailer

The teaser trailer for Marvel’s Inhumans dropped this morning (‘dropped.’  That sounds vaguely like a pregnancy reference.  Not sure how I feel about that) and typical of teasers, tells you next to nothing about Marvel Television’s upcoming series.

Or does it?

When the trailer first opens, you can see something as the word ‘Inhumans’ pans backward.  

Is it the Earth or Attilan (the city that the Inhumans live on the Moon)?


And the striking music, which to me speaks of hidden menace and a certain grandiosity, is certainly fitting…

And while it doesn’t make up for the fairly unimaginative interpretation–visually speaking–of Blackbolt, it’s certainly a start.

Marvel’s The Defenders – Official Trailer 

‘You look like an idiot,’  said Jessica Jones, as she and Matt Murdock walked down the immaculately white hallway, their very gait daring anyone to get in their way.

Murdock, a devil without a costume; wore a grey cloth around the upper half of his face,  responded tersely.

‘Your scarf.’

I had little doubt in my mind that the coming together of Daredevil, Jessica Jones, Luke Cage and Iron Fist would be awesome, but that small exchange washed them away because while it wasn’t a huge moment in a trailer full of them , those two short sentences told you volumes about Jones and Murdock.

Though they’ll have to sell me on the hallway fight.  Don’t get me wrong, the Defenders fighting in a coordinated fashion was pretty cool, though the hallway fight in Season One of Daredevil was quite possibly the best fight scene to take place in a hallway–in movies or television–that I have ever seen.

Which unfortunately has the effect of making other hallway fight scenes pale in comparison.

Another point worth mentioning is that the FX on all the Marvel Netflix series has been relatively subtle (typically there’s lots of wire work, fight choreography, and occasionally, gore effects) though they’re using Nirvana’s Come As You Are  in the trailer.

And while considering the nature of the undertaking is quite appropriate, it could not have been cheap.

So, I guess I’m saying that maybe if they had directed some of that cash toward special effects…