The Second Week Curse Strikes Suicide Squad!

Screenshot 2016-08-03 19.14.16Which, if you follow Warner Bros. and DC Films is pretty much par for the course because, as big as the 67.3 percent fall for Suicide Squad was, Batman v Superman: Dawn of Justice performed even worse, declining 69 percent.

And this is problematic because it all the DCEU (DC Extended Universe) movies so far have lacked legs, and declined precipitously in their second weeks.

What this seems to say is that their movies are drawing fans of the material, but not expanding much beyond them.

And it should go without saying that this is a HUGE problem because it’s easy to get those viewers that are fans of the material, not so much for people that are unaware of it.

This is why Marvel Studios’ Guardians of the Galaxy was such a surprise:  a movie that featured a CGI tree-man-thing and a raccoon managed to get people not only interested in the subject matter, but curious enough to go to the theater to see it.

Though it’s not unusual for movies of these type to fall in their second weeks. Another Marvel Studios movie, Captain America: The Winter Soldier fell to $41 million in its second week; though it opened to $95 million domestically, falling just over 50 percent, but not enough to stop it from ending its run at over $714 million, on a $170 million budget.

While Suicide Squad?  If it finishes its run at much over $500 million, with a budget somewhere in the range of $174 to $250 million, I’d be pleasantly surprised.

Marvel’s The Defenders – Teaser Trailer

For fans of Marvel Television and their work with Netflix, ComicCon 2016 is as close to nirvana as you’re likely to get because that’s where they premiered the teaser trailer for The Defenders, a street-level super team in the vein of the Avengers. 

They will consist of Daredevil (which has been renewed for a third season), Jessica Jones, Luke Cage and Iron Fist.

The trailer is less interesting for what it shows–which is next to nothing–than what it says about what the new show will be like tonally, which is very gritty and realistic.

When you take into account the two seasons of Daredevil and the single season of Jessica Jones already released, it should fit in quite nicely.

X-Men Apocalypse Wobbles To The Finish

I’ve said for a long time now that Fox doesn’t know how to manage the Marvel Studios properties–currently the X-Men and the Fantastic Four–that they currently control.

So what do they do? They go and prove me right.  X-Men: Apocalypse, after a Memorial Day premiere of $79.8 million–enough to beat the competition handily–fell a dizzying 66 percent the following week.

And I don’t think anything to do with ‘superhero fatigue,’ a myth, like the Yeti or its domestic cousin, the Sasquatch.

Though what I think it does show is that moviegoers are wising up, and after an initial surge of viewers (composed mainly of fans of the characters) they’re staying away.

Which is why Batman v Superman: Dawn of Justice opened so strongly. This interest, as I said, driven by the fan community (though it didn’t hurt that the movie was released all over the world at the same time, which mitigated the extremely negative word of mouth that would have otherwise done it significantly more damage) is enough to open a movie big, but in the long run, not enough to maintain it.

This process of front-loading–and typically high initial profits–makes studios way more optimistic about a movie’s performance than perhaps they should be.

But it’s whether or not a movie has legs is what matters most, especially in these days of $250 million+ budgets.

And Batman v Superman had relatively weak legs.

And apparently those of X-Men: Apocalypse aren’t much better.

 

Independence Day: Resurgence Extended Trailer

I’ve said it before, but with movies like Captain America: Civil War and the upcoming X-Men: Apocalypse it’s hard for other movies to get any oxygen, particularly big-budget tentpoles like Warcraft and Independence Day: Resurgence

Mixed reviews certainly don’t help, like in the case of Warcraft though I honestly think that people are getting tired of big-budget blockbusters (a tendency not helped by the pessimism-fest that was Batman v Superman: Dawn of Justice).

As I have said before, I don’t believe in superhero-fatigue as a thing, though i do think that too much spectacle gets a bit old.

3 Things Warner Bros Should Do To Fix The DCEU

Indeed. Opinions are just like buttholes. 

By DCEU, I mean the DC Extended Universe (which sounds to me like someone’s working really hard not to sound in any way similar to Marvel Studios’ MCU or Marvel Cinematic Universe).

In any case, Batman v Superman: Dawn of Justice has earned just over $868 million at the foreign and domestic box office, and it’s theatrical window is closing.

Now that’s a lot of money, till you take into account that the movie features three of DC’s biggest characters–Superman, Batman and Wonder Woman–and it’s running out of steam not having earned $900 million, never mind a billion.

And while Warner Bros executives put on a brave face, there’s no way that the movie’s performance can be considered anything but disappointing.

While Marvel Studios’s Captain America: Civil Warhas been out less than ten days and has earned $789 million, well on it’s way to earning a billion.

And why that happens to be the case I explore further in the video, though I’m sad to say that much of the problems are very much self-inflicted.

Captain America: Civil War -Review

And Yes, it’s as good as you hear it is.

And there are ways to program against the box-office behemoth that is Captain America: Civil War, though pitting it against another superhero movie is probably not it.

In other words, I’m saying Warner Bros moving Batman v Superman: Dawn of Justice from the same release date was, in hindsight, very, very wise.
Though I suspect that Fox will feeling the pressure when X-Men: Apocalypse comes out later this month.