Or if you feel the need to do so, don’t to be quite so patronizing about it.

Movie fans can be a very vocal bunch.  Sometimes, their complaints are valid, sometimes they’re not though you rarely benefit from opening attacking them.

Ryan Johnson, director of The Last jedi, endured more than his share of scorn for some of the controversial decisions made in that movie, yet as far as I am aware he handled it with aplomb.

Zachary Levi, playing the title character in New Line/DC Films upcoming Shazam! apparently didn’t get that notice and went on a rant directed at fans who attacked his costume.

And while Levi may not think that that’s fair, that’s also the way the game is played.

What Levi should have done is to give those ‘haters’ the right to their opinion–the costume, with it’s blatant muscle padding, doesn’t look that good, truth be told–and instead let the costume speak for itself.

The same fans he’s attacked could potentially be the most vocal advocates for the movie , especially if the costume works.  The problem is, if it doesn’t, you have an ‘enemy’ that will spread some seriously toxic word of mouth.

Hard-core fans can’t necessarily make or break a movie but they can do a lot to undermine a movie’s success.

And that’s something you don’t take chances with.