Did Solo Really ‘Bomb’ In China?


img_0027-1 Words matter, so if you read ‘China Box Office: ‘Solo’ Bombs With Third-Place $10.1M Opening’ from The Hollywood Reporter you’re likely to assume that the movie failed there.

And in a sense it did, though Star Wars movies since being purchased by Disney have underperformed in the Middle Kingdom before–Rogue One: A Star Wars Story ($69 million) and The Last Jedi ($42.5 million), notice the downward direction of those figures?–with perhaps the exception The Force Awakens ($124 million).

So, my question is why Solo: A Star Wars Story would be any different?

In fact, what should worry Lucasfilm is not it’s performance in China but it’s domestic take which at just over $83 million is problematic.

And it’s worth remembering that Ron Howard’s reshoots likely added somewhere in the ballpark of $50-100 million to the budget (that’s a guesstimate though I wouldn’t be at all shocked if it weren’t even higher),

A similar thing happened to Warner Bros Justice League when Joss Whedon replaced Zach Snyder.

So it’s not impossible that Solo will have the weakest opening of any of the Star Wars films under Disney, but could still eke out a profit when all is said and done though I but I wouldn’t be so quick to call–or imply–that it’s a bomb (even in China).

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Solo: A Star Wars Story – Official Trailer 2

img_0001Solo: A Star Wars Story was supposedly going to be a bit of a mess, especially if you have read about the the plethora of problems surrounding it’s production.

That being said, the latest trailer looks like it’s going to be what the prior movies under Disney haven’t been.

Namely fun.

Solo: A Star Wars Story – Teaser Trailer

img_0001I’ve come to notice that I don’t particularly care about the Star Wars universe.

I understand the hows and whys behind movies like Rogue One: A Star Wars Story, The Force Awakens and Star Wars: The Last Jedi, etc–but they just don’t move me.

As I said, I understand why Lucasfilm is producing them, but that doesn’t necessarily mean that there’s a point to them doing so (beyond the obvious, which is to make money).

And combined with all the behind–the–scenes drama I have begun to care even less.

That being said, I really like the teaser trailer for Solo: A Star Wars Story.

And that’s likely because it has less in the way of characters or character development than it has to do with things like Star Destroyers and other iconic Star Wars imagery.

Which will always be awesome.

Is Star Wars Too Massive To Fail?

No franchise is too big to fail, though typically a decline–the same logic applies to whether we’re discussing movie franchises or nations– comes before a fall.

And that’s important because if you pay attention to the signs you may be able to delay or even avert a worse-case scenario.

The Last Jedi is taking a bit of a bashing among a large amount of moviegoers–some have gone as far as starting petitions to have it removed from canon–yet despite this apparent animus the movie has earned almost $400 million domestically ($395,627,411) and a similar figure overseas (&396,061,433).

And that former figure is pretty amaxing when you take into account it has only been out eleven days domestically.

Part of its wellspring of profits has to do with–despite the anger it is generating in some quarters–that the same people who are doing the complaining are actually seeing the movie (and in some instances more than once).

Another important detail is that The Last Jedi may be angering some people but it’s doing so for all the right reasons, namely characters that many fans have literally grown up with have begun to change in ways that they don’t necessarily agree with.

But it is change, and proof Lucasfilm isn’t resting on their laurels (which likely had a lot to do with Transformers: The Last Knight underwhelming at the US box office.  After all, there is only so many times you can blow something up before it gets not only boring, but tedious).

Though change is a double-edged sword in that if it’s done too quickly or perceived as too radical–like how Warner Bros treated Superman in Man of Steel (and Batman in Batman v Superman: Dawn of Justice–you’re going to start with underwhelming box office receipts, which if not addressed have the potential to ruin a franchise.

And as critical as I tend to be of Sony Pictures, they at least saw the writing was on the wall as far as their Spider-Man franchise was concerned, and let Marvel Studios shepherd the character on it’s third reboot, resulting in the most profitable outing for the character yet  (an arguable assertion since Spider-Man 3 came out in 2007 while Spider-Man: Homecoming in 2017 and the value of the American Dollar was likely higher; though the budget of the former was $285 million versus $175 million for Homecoming; on top of It earning just over $10 million less than Spider-Man 3).

So perhaps The Last Jedi isn’t necessarily a good metric to determine if people are growing tired of the Star Wars universe, which is the path to the Dark Side.

That responsibility will likely be carried by the next film in the series–as well as the new trilogy Rian Johnson is working on–because while The Last Jedi has clearly divided audiences, if J.J. Abrams can’t unite them, Johnson may have done more damage than the Sith every could.

Star Wars: The Last Jedi – Official Trailer #2

Screenshot 2017-10-10 13.54.53I have to admit that this trailer brought a smile to my face; which I honestly didn’t expect because as of late Star Wars movies have become known for the drama behind the scenes than on the screen since becoming a part of Disney.

And dissatisfaction with a director or the way a story seems to be progressing is by no means uncommon, though with Lucasfilm it seem to occur on a regular basis, such as with Rogue One, and the upcoming Han Solo prequel.

Which is why Rian Johnson’s (Brick, Looper) upcoming The Last Jedi is so refreshing.  It appears that he got the job, and shot the movie.  (Seemingly) No fuss, no muss and thankfully no drama.