Has DC Films Accepted That They Have Deep-Seated Problems, Or Are They Shifting Deck Chairs? Part II

I caught Star Wars: The Last Jedi last weekend and have no idea what all the hullabaloo is about (by which I mean I understand many of the complaints, though they’re not terribly persuasive when looked at in context).

It’s a decent movie though as far as I can tell all the rancor revolving around it is undeserved–though before the movie began there was a trailer for Avengers: Infinity War.

It’s a great trailer, though what interested me more (especially considering I have seen it alt least twenty times) is the response of someone in the theater.

She said, in reference to the trailer, “Those are the really good superheroes.” or something to that effect.

And that, for DC Films, is a problem because what they have lost is something that is extremely difficult to reclaim, and that’s mindshare (a topic I have mentioned before, but is worth revisiting).

At this point, when many moviegoers think of superheroes they think of Iron Man, Captain America or Thor, and to a lesser extent Batman, Superman and Wonder Woman.

That is a problem because–while it doesn’t mean that people won’t see movies with other characters–it does make it likely that they will occupy a lower tier in terms of their preferences.

So, unless Marvel Studios screws up in a big way there’s virtually no way DC Films is going to close the gap.

Which is why–as I have also said before–they should stop trying.

In other words, the only thing that can save DC Films is that they acknowledge that Marvel Studios has won because that will enable them to do what they should have done in the first place, which is to just produce engaging, fun superhero films without the onus of trying to outrun the fastest kid on the block.

Another reason I brought this up is because Warner Bros recently appointed Walter Hamada as head of DC Films.  Harada has been a producer behind franchises like The Conjuring and IT, though it remains to be seen if his success will transfer to the DCEU.

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Spider-Man: Homecoming – Trailer 3

Cutting an effective trailer is a strange mix of art and science and too much of either can ruin it.

And they’re more important than you think.

Part of what saved Suicide Squad was the  trailer, which (unfortunatel) made promises the movie itself didn’t quite live up to, was so well-received by movie goers.

By the same token, they can give away plot points that might better be left uNSAIDs (such as when Doomsday was revealed in the Batman V Superman: Dawn Of Justice trailer).

Though just so no one thinks I am picking on the DCEU, there was a scene from the first Avengers when the Hulk saves Iron Man, who’s falling after having ‘delivered’ a nuclear weapon to the Chtauri.

It wasn’t a spoiler but it did reveal a scene that would have been better served seen first in the context of the movie.

And speaking of ‘scenes that would have been better served seen first in the context of the movie’ the trailers for Marvel Studios/Sony Pictures Spider-Man: Homecoming haven’t crossed the line into spoiler territory, but they have revealed moments that would perhaps be better served by not beight first seen in the trailer.

Such as learning that Spidey’s uniform is filled to the gills with Stark-tech.


It doesn’t break the movie to learn this in advance–besides, hints were laid out in Captain  America: Civil War that this is not your father’s Spider-Man costume, so it wasn’t a huge reach.

THough it would have still been a pleasant surprise NOT to know about it ahead of time.

Power Rangers Are GO (Apologies To The Thunderbirds)

I wouldn’t call myself a fan of the Power Rangers–there are too many things that I can’t quite get my head around about them that get in the way, such as why is it that the lower section of their masks (which are actually helmets by the way) molded like the lower section of a human face?  Wouldn’t it be easier just to show that part of the actors’ actual faces?

And I get that the Power Rangers began as an import from Japan, so the people playing the Rangers during action scenes weren’t the same people who played them in other sequences, but (hopefully?) that issue is being dealt with in the upcoming movie, so it makes little sense to continue with the full-face helmet/mask.

And speaking of that, an actors’ face is one of the most important tools in the craft.

Seeing that you’re removing that from the equation with the Power Rangers (unless they’re going to do like Marvel Studios does with Iron Man) it seems you’re losing a lot of value.

That being said, the the new motion poster they just released is pretty bad-ass.

Costumes Really, Really Matter

Being a huge comic geek can at times be a double-edged sword despite the fact that with Marvel Studios, DC Entertainment and others producing record amounts of superhero-based content.

Part of the trepidation is due to the fact that studios aren’t catering exclusively to comic book readers, so they have produce movies with the non-comic reader in mind.

Which is a subtle way of saying that what comic readers typically find acceptable, non-comic readers don’t.

This is why, when Bryan Singer produced the movie based on Marvel’s X-Men they were dressed in black leather, with little indication–at least in terms of costumes–of their comic book origins.

And to a degree that’s understandable, but for people who’ve followed these characters since childhood–I actually learned to read from comics, so they’re particularly important to me–it’s a bit disappointing.

Which is why when I saw the pictures of Benedict Cumberbatch from Marvel Studio’s upcoming Doctor Strange, part of me sang with glee.

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As far as I can tell, it’s a pretty good interpretation, though don’t take my word for it, check out the original below!

That being said I am not sure what’s going on with the belt (I am getting a definite Iron Man vibe from it–not a good thing).

 

 

Ant-Man – Review

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“Ant-Man Shows That Great Things Come In Small Packages.”

Considering how well put together Peyton Reed’s Ant-Man is, it’s a shock that just a few months ago a lot of people were talking about how it would be Marvel Studios’ first misstep.

And I can understand–prior to having seen the movie– how one could come to such a conclusion. The character was virtually unknown to the general public–then again, so was Iron Man and the Guardians Of The Galaxy–and the production was thrown into doubt when Edgar Wright, who was originally chosen to direct, abandoned the production due to “creative differences.”

The writing was on the wall, so Marvel brought in Payton Reed (Bring It On) to replace Wright. Along the way they also hired Adam McKay and Paul Rudd to build on the original screenplay by Wright and Joe Cornish.

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My Last Ant-Man Trailer

I have officially reached the point of trailer saturation–when a trailer starts to reveal more information than I am comfortable knowing, as far as Ant-Man is concerned, at any rate.  Like when Hulk caught Iron Man during the first Avengers–which was featured prominently in the trailer–I honestly don’t want any more surprises, no matter how small someone thinks they are, spoiled.

Don’t get me wrong, I’ve already got my ticket for Thursday (Yea!) but now they’re just preaching to the converted, and there’s no need.  I also get that that I am not the only person they’re promoting the movie for, but was giving away that Ant-Man meets the Falcon really necessary?

So no more Ant-Man trailers (other than to add to the upcoming review).

The Avengers: Age Of Ultron – TV Spot 1

Seriously, why does Marvel Studios even bother with trailers, especially for a property like The Avengers?  They already have my money, and I am sure the same applies for millions of other people.

Just don’t give away any more of the movie (which the new trailers don’t seem to be doing) because I am still smarting over when the commercials from the first movie, that featured the Hulk saving Iron Man after he blew up the Chitari installation.  It didn’t make the movie any less awesome, but it did rob me of a little joy.

In reference to my first point, I am not kidding.  If I didn’t literally didn’t see another trailer for Age Of Ultron it would make no difference at all.  In other words, short of something physically stopping me from doing so, I have every intention of seeing this movie.

Twice.