Netflix’s experiment to split the company into two–one to handle streaming, and another to mail DVD’s–has ended.  According to various sources, Reed Hastings, the CEO of Netflix, came around to the idea that it would confuse subscribers to have the services divided.

I am surprised by this latest twist, because Hastings has proven himself tone deaf to the wishes of his subscribers before, so it didn’t surprise me that it would continue.

I understand that a price increase was probably necessary, after all, the whole streaming method of viewing films is relatively new.  And once Hollywood understood it’s ramifications, it was inevitable that they would raise prices for their offerings.

But this indecisiveness from Reed Hastings is a luxury Netflix cannot afford, especially since Hulu and Blockbuster are nipping at their heels.