The halcyon days when trailers simply existed to inform viewers about a particularly movie, as opposed to being events in and of themselves, is pretty much a thing of the past. If I had any doubts, then the email I received from The Hollywood Reporter removed them.
It explains that the trailer for the J.J. Abrams-directed Star Wars: The Force Awakens (I still can’t stand that subtitle) will be shown in 30 theaters from one end of the country to the next.
And I wouldn’t be a bit surprised to hear that there are instances where people attend showings just to see it, and leave as soon as it’s finished. I am not sure what such a hunger for movie-related information means, though I have a feeling that it’s not a good thing because it reflects a preoccupation that is perhaps better reserved for more tangible, more real things.
Then again, keep in mind this is coming from someone who had has a huge nerdgasm whenever a new Marvel Studios movie (or Guillermo del Toro directs a new feature) turns up, so perhaps I am not the best person to make such points.