Do You Remember When The Movie, Not The Trailer, Was The Event?

The halcyon days when trailers simply existed to inform viewers about a particularly movie, as opposed to being events in and of themselves, is pretty much a thing of the past.  If I had any doubts, then the email I received from The Hollywood Reporter removed them.

It explains that the trailer for the J.J. Abrams-directed Star Wars: The Force Awakens (I still can’t stand that subtitle) will be shown in 30 theaters from one end of the country to the next.

And I wouldn’t be a bit surprised to hear that there are instances where people attend showings just to see it, and leave as soon as it’s finished.  I am not sure what such a hunger for movie-related information means, though I have a feeling that it’s not a good thing because it reflects a preoccupation that is perhaps better reserved for more tangible, more real things.

Then again, keep in mind this is coming from someone who had has a huge nerdgasm whenever a new Marvel Studios movie (or Guillermo del Toro directs a new feature) turns up, so perhaps I am not the best person to make such points.

2 thoughts on “Do You Remember When The Movie, Not The Trailer, Was The Event?

  1. I could understand if it was a proper trailer but people are going nuts over a teaser for the trailer, and if it’s anything like Jurassic Parks ‘teaser’, its gonna be underwhelming hah.

  2. Pingback: First Look Star Wars: The Force Awakens - Celebnmusic247

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