It figures that Dr. Gregory House (Hugh Laurie, in what at first glance appears to be a ridiculous-looking costume) would be playing a bad guy (or a misunderstood one) in the new Tomorrowland trailer.

It’s interesting because it gives more context to what the movie is about, which it really, really needed because–as far as I am concerned–it wouldn’t be the first time that I avoided a movie because of bad marketing.

Besides, what I think is more interesting is that it’s establishing a niche for the type of films that Disney is going to produce considering that they have Marvel Studios for superheroes, Lucasfilm for Star Wars and Pixar for cutting edge animation and more experimental storylines, and Disney Animation for reinterpreting Disney animation for a new audience.