While I don’t think that I am intended as the target audience for John Chu’s upcoming Jem and the Holograms , the trailer doesn’t play nearly as irritatingly as I thought it would.

And sure, the face paint is a few decades out of style–the comic they’re based on a line of Hasbro toys, which spawned a cartoon, is from the mid-Eighties–it seems that the movie deals issues of family and loyalty as well.

And while I still have no desire to see it, it’s comforting that it’s not just a paean to ‘girl power.’

And if successful it gives me hope that we’ll eventually see a movie based on another Hasbro property, Rom: Spaceknight!