Somehow Star Wars: The Force Awakens Hasn’t Made As Much As Avatar

Star Wars: The Force Awakens–I’m starting to warm up to that subtitle, at last–is approaching the box office of Avatar and I don’t understand it.

What’s confused me is that I don’t understand how it is that Avatar was able to reach such box office heights in the first place.

Let’s be honest, it’s not a particularly innovative movie–besides how it was made, that is–and the story is essentially cowboys and indians (Cowboys & Aliens?) with an environmental twist.

(Though if I were honest, it lost me when they had an AMP–Amplified Mobility Platform–grab a knife).

It’s a battle suit.  Make the weapon part of it.  That way, it can’t drop it.

Screenshot 2016-01-05 19.54.39.png

Anyway, that’s not to say that the latest Star Wars movie is innovative either–it’s essentially Star Wars: A New Hope, which was mildly disappointing,  with some shiny new effects.

That being said, after Lucas’ machine-tooled prequels (which were as innovative as Avatar in their own way) Star Wars fans would have paid virtually anything to see a movie evocative of the original trilogy.

And if LucasFilm under Disney is capable of nothing else it’s creating audience-pleasing entertainment (if their Pixar, Marvel Studios and Disney Animation divisions are any indicator) for the greatest possible amount of people.

 

 

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