Star Wars: The Force Awakens–I’m starting to warm up to that subtitle, at last–is approaching the box office of Avatar and I don’t understand it.
What’s confused me is that I don’t understand how it is that Avatar was able to reach such box office heights in the first place.
Let’s be honest, it’s not a particularly innovative movie–besides how it was made, that is–and the story is essentially cowboys and indians (Cowboys & Aliens?) with an environmental twist.
(Though if I were honest, it lost me when they had an AMP–Amplified Mobility Platform–grab a knife).
It’s a battle suit. Make the weapon part of it. That way, it can’t drop it.
Anyway, that’s not to say that the latest Star Wars movie is innovative either–it’s essentially Star Wars: A New Hope, which was mildly disappointing, with some shiny new effects.
That being said, after Lucas’ machine-tooled prequels (which were as innovative as Avatar in their own way) Star Wars fans would have paid virtually anything to see a movie evocative of the original trilogy.
And if LucasFilm under Disney is capable of nothing else it’s creating audience-pleasing entertainment (if their Pixar, Marvel Studios and Disney Animation divisions are any indicator) for the greatest possible amount of people.