Which, if you follow Warner Bros. and DC Films is pretty much par for the course because, as big as the 67.3 percent fall for Suicide Squad was, Batman v Superman: Dawn of Justice performed even worse, declining 69 percent.
And this is problematic because it all the DCEU (DC Extended Universe) movies so far have lacked legs, and declined precipitously in their second weeks.
What this seems to say is that their movies are drawing fans of the material, but not expanding much beyond them.
And it should go without saying that this is a HUGE problem because it’s easy to get those viewers that are fans of the material, not so much for people that are unaware of it.
This is why Marvel Studios’ Guardians of the Galaxy was such a surprise: a movie that featured a CGI tree-man-thing and a raccoon managed to get people not only interested in the subject matter, but curious enough to go to the theater to see it.
Though it’s not unusual for movies of these type to fall in their second weeks. Another Marvel Studios movie, Captain America: The Winter Soldier fell to $41 million in its second week; though it opened to $95 million domestically, falling just over 50 percent, but not enough to stop it from ending its run at over $714 million, on a $170 million budget.
While Suicide Squad? If it finishes its run at much over $500 million, with a budget somewhere in the range of $174 to $250 million, I’d be pleasantly surprised.