A teaser trailer for Jon Watts’ Spider-Man: Homecoming was released today, and having seen it I almost wish they hadn’t. 

First off, it has a very found footage type of feel (which is to say a bit cheap). 

Secondly, and perhaps more importantly, it ends with Spider-Man/Peter Parker (Tom Holland) exclaiming, “This is the coolest thing I’ve ever seen!” 

And while that quote is out of context, it comes off as a bit too self-reverential for comfort. 

Hopefully the full trailer will bring some much needed context.