Of Inhuman Arrogance

‘Hindsight is always 20-20’ which means it’s easy to say how something would have been successful after the fact. I mention it because prognosticators at The Hollywood Reporter have decided that Marvel Studios had dodged a bullet by abandoning plans for a feature film based on the Inhumans. And that’s entirely possible, though the reasons […]

Sony’s Bug Problem

And while spiders are arachnids, not bugs, bear with me and all come clear. Spider-Man: Homecoming makes its North American debut today, and some pundits believe that it will ensnare an opening somewhere in the ballpark of $100 million.  If this bears out it would make the movie the fourth of 2017–joining Beauty and the Beast, Guardians […]

Spider-Man: Homecoming – Trailer 3

Cutting an effective trailer is a strange mix of art and science and too much of either can ruin it. And they’re more important than you think. Part of what saved Suicide Squad was the  trailer, which (unfortunatel) made promises the movie itself didn’t quite live up to, was so well-received by movie goers. By […]

The Illogic of Spoiler Culture

I can’t wait to see Spider-Man: Homecoming, partially because Tom Holland gave a winning, enthusiastic performance in Captain America: Civil War, but also because the movie is being produced by Marvel Studios along with Sony Pictures, which at least holds out the hope that he will be treated more faithfully than has recently been in […]