Edited 731 7/22

I don’t know about this rumor, but it’s too fascinating to let go.  According to Deadline, Apple is considering purchasing Hulu for $2 billion.  What’s most interesting is that the deal would include two years of exclusive programming from NBCUniversal (now owned by Comcast), Fox (NewsCorp) and Disney (who happens to have a board member named Steve Jobs).

This could be a way to somehow funnel content into iTunes as well, which would be a way to not only increase users, but to sell more iPads, MacBook Airs, and iPhones by providing greater content under very favorable terms to Apple.

Then there’s the potential threat to Netflix…