With virtually every company seemingly creating a streaming network, is it any surprise Apple is moving into the space with AppleTV+?

And while no one is likely to purchase an iPhone, an iPad or Apple Watch for a free year of AppleTV+, the pricing is beyond competitive at $4.99 a month.

Now all the need is programming to build buzz, which will lead to an audience.

And the problem is I don’t see either See or The Morning Show doing that.

Though it’s early days yet.