‘The Amazing Spider-Man 2’ Superbowl Trailer

I really want to like this movie, but I am a little sensitive since being trade raped the last time.  Marc Webb’s first Spider-Man film was such as colossal mess that the honorable thing to do would have been to take it out back and shoot it.

Yes.  Watching “The Amazing Spider-Man” felt exactly like this.

Unfortunately, a “funny” thing happened:  despite an immense $230 million dollar budget, the film went on to earn over $750 million worldwide.

Which is profitable enough that I am surprised the execs at Sony could see beyond the dollar signs dancing before their eyes.

So they’re getting ready to go at it again.  From the trailers it looks like they’re definitely investing more money this time around.  Story-wise, like S.H.I.E.L.D. is the impetus for most things super powered in the Marvel Cinematic Universe, Sony appears to be making Oscorp the center of their Spiderverse.

Which builds a logic around the existence of such characters as the Vulture (the wings we glimpse in the lab), the Rhino (who’s in the movie), and Doctor Octopus (who’s arms we also see in the lab).

I am not too crazy about the uber-geek Electro (because it’s been done so many times before), but that’s picking nits.

What’s really irritating is that I didn’t expect Sony to universe-build quite as quickly as they appear to be doing, an effort that appears to be motivated primarily by Marvel’s success.

And speaking of Marvel, I am still hoping that they somehow manage to get Spider-Man back into the fold, which becomes more and more unlikely if Sony continues to make a profit on the character.

Though, in terms of things a bit more attainable, I hope that there’s a greater emphasis on logic and story this time around.  I would also like if there wasn’t so much time spent making what was originally a simply origin story into something much more complex than it needed to be, but I get the feeling that I am going to have to give that one up.

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