The found footage horror movie, The Pyramid, makes a point of mentioning that it’s produced by Alexandre Aja, the director of the reboot of The Hills Have Eyes (possibly the most ‘wholesome’ horror film I have ever seen), Mirrors and High Tension, among others.  What it doesn’t tell you is that it’s directed by Grégory Lavasseur, who’s Aja’s writing partner.   

In other words, what’s being implied is that you’ll somehow find the movie terrifying because of the influence of Aja, though looking at the trailer, I am not at all certain.

And while I think it’s just a coincidence, the trailer seems quite similar to Legendary’s As Above, So Below (both apparently feature people spending time running in terror through subterranean caverns), which is probably not a good thing.