And the answer is a firm “Maybe.”
To begin, let’s call our hypotheses, Scenario One and Two.
Scenario One is the best case; Scenario Two…not at all.
If your chief source of information is Box Office Mojo, then things can be interpreted somewhat optimistically.
According to them, the movie is budgeted at $250 million. That’s expensive, but hardly unusual for a superhero movie of its size and ambition.
And if that happens to be the case, then it’s doing okay–but not great. It’s so far earned $683 million ($682,587,793)–the billion that some are hoping for may seem tantalizingly close, but will likely remain out of reach because its fallen significantly in its second week–68 percent.
Though more importantly, but its honeymoon period is ending, with competition like Captain America: Civil War arriving early next month, and X-Men: Apocalypse a few weeks later (Fox is apparently confident enough in the latest X-Movie that they’re pitting it against Captain America. This is probably not a good move, though there may be room for both).
Though in reference to Batman v Superman, its problem is one that I have mentioned before, which is while the movie has legs, they’re wobbly and uncertain, like a newly-hatched fledgling.
So if it taps out at over $800–but under a billion–I wouldn’t be shocked.
And that’s the best case.
Then there’s Scenario Two, which is a hell of a lot scarier (for Warner Bros and fans of the characters) because there are some that say Batman v Superman: Dawn of Justice cost somewhere in the ballpark of $410 million! That’s a lot of money, and if accurate (the rumor originated with Latino-Review so take that how you will) the movie is in trouble because in that case it would have to earn at least a billion just to break even.
And as I have already written, I am not at all certain that that’s going to happen.
The thing is, hard-core fans would probably say that just producing this movie, and viewers seeing such iconic characters on screen is victory enough.
Those people, I’m comfortable saying, probably aren’t Warner Bros executives.