I had never heard of Stacy Title’s The Bye Bye Man–or Stacy Title, which doesn’t sound like a real name, for that matter–before yesterday, but it’s a horror movie so it got my attention.

What’s interesting is that it’s from STX Entertainment, who earlier this year released The Boy.

It seems to me that they’re following in the footsteps of Blumhouse Pictures, who are adept at releasing and marketing low-budget horror movies.

It’s a strategy that appears to be working. The Boy–which felt like it was out for no time at all–actually earned just over $64 million worldwide.

Now that’s a not a huge amount of money, relatively speaking, till you take in account that the budget was only $10 million.

That’s a pretty good return for a movie that didn’t exactly kick up a lot of noise at the box office.