To be honest, I’m not entirely sure why the Marvel series being produced for Netflix are so successful. After all, they’re working with characters that I wouldn’t exactly call ‘first-stringers.’
Though that’s not by any means to imply that they aren’t beloved to many people, only that they’re plenty of more popular superheroes that have yet to appear in either the Marvel Cinematic Universe (MCU), or what I like to call the MTU–or Marvel Televised Universe (too late to copyright ‘MTU,’ I’m guessing)–or who’s rights aren’t tied up with other entities, like Sony, Twentieth-Century Fox or Universal Pictures.
And speaking of Netflix, I should mention that I take umbrage to attempts by other entities, such as NBC, to determine how it is their ratings–which they apparently keep track of, though they don’t release–work.
I suspect that the numbers for their series are in toto significantly larger than any estimates that have yet been reported because, unlike domestic networks, Netflix has a huge international scope, which means that when a series like Daredevil premieres domestically–I believe that it is doing exactly the same, at the same time, all over the world.
So it stands to reason that premieres on Netflix would–when total audience numbers are taken into account–decimate the numbers for a network that relies entirely on domestic consumption.
Which begats another question, which is how to separate domestic viewership of Netflix programming from international numbers.
Whomever can figure that out in a fashion that is close to accurate will probably make a lot of money, be it in Dollars, Euros, Pounds or whatever.