Stop Implying Nefarious Motives For Ghostbusters (2016) Box Office Performance

Screenshot 2016-08-11 17.23.06For a movie who’s job was to reboot a blatantly uncontroversial movie, the 2016 reboot of Ivan Reitman’s Ghostbusters proved remarkably controversial.

And while I’d rather not rehash the whole  debate, I was reading a story from Brett White from Comicbookresources‘ Spinoff Online, where he draws a comparison between the way numerous movies are treated; commenting upon which get a sequel, and which don’t.

One of the points he raises is how Ghostbusters is doing better than numerous other movies from a financial standpoint, such as Star Trek: Beyond, at a comparable time and yet while that latter is apparently receiving a sequel yet Ghostbusters isn’t.

Though there are problems with White’s logic.

First, just because a studio says that a movie is getting a sequel doesn’t make it so. I mention this because Star Trek: Beyond has earned just over $198 million, which means that despite Paramount saying that there will be one doesn’t mean that there will actually be the case (and if its box office doesn’t increase significantly before it leaves theaters, the likelihood of that diminish accordingly).

Second, he makes a comparison between the box office of Ghostbusters and X-Men: Apocalypse but that’s a problematic comparison at best because the latter movie has earned over $534 million during it’s theatrical run, on a budget of $178 million.

So, despite the relatively weak legs of Fox’s X-movie it’s made enough to get a sequel.  If Ghostbusters had earned as much–legs or no legs–then it would as well.

Though it hasn’t.

And that’s not to say that there weren’t bad actors on Sony’s side as well as the fan community, but when all is said and done–despite all the mud-slinging and vitriol–if Ghostbusters were profitable, then who said what to whom would be irrelevant.

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