If you recall, I wasn’t terribly unimpressed by the Slender Man trailer, namely because it was too impressionistic for it’s own good.
Now the trailer for Blumhouse’s Truth or Dare–as opposed to the Truth or Dare that documented Madonna’s 1990 Blond Ambition tour (which depending upon the lens you view it through could be considered a horror movie) looks more like of what I expected from Slender Man.
And speaking of Madonna, if there’s a song by her–any song–in this movie I would do my damnedest to see it the day it premieres because that’s a bit too meta to be ignored.
In any case, Truth or Dare looks like a mix of It Follows and Final Destination–and not to sound particularly morbid but that pool table kill is gnarly, which is why I wonder how it made it’s way in. It’s particularly shocking–making this trailer Red Band material–and seems like something someone would have the sense to cut because it’s shocking the first time around but (assuming that it ends up in the movie) a little less so every time you see it.
The seeming collapse of Universal’s Dark Universe cinematic universe should maybe be seen as a blessing in disguise.
Keep in mind Alex Kurtzman’s The Mummy earned over $409 million on a budget of $125 million, which isn’t a terrible outcome (though promotional costs, which I haven’t seen, are important) and indicates an interest in the concept.
Interestingly, NOT casting Tom Cruise might have better shown how much interest there was in The Mummy–and by extension their Dark Universe–and likely would have cost less to produce, which could mean the movie would have had a better chance at profitability.
What Universal needs to do is to go back to the original movies–and for a start emphasizing horror, as opposed to action– and put Jason Blum at the helm because if he and his Blumhouse Pictures production shingle–conveniently at Universal as well–has proven anything, it’s that he knows how to make extremely profitable horror movies at minimal cost.
By way of illustration, Blum’s The Purge cost $3 million and Insidious cost $1.5 million and earned $98 million and $97 million, respectively.
Which is exactly what Dark Universe needs right now.