I have just watched the latest trailer for X-Men: Apocalypse, and it’s…okay.
It teases Apocalypse, his Four Horsemen, his origins and so forth but there’s a problem: As far as superhero movies go, we’re in a time of wonders.
From the Avengers to Superman, some of the greatest in comics have, or will soon, pop up on either television or movies.
So this trailer had to up the ante somehow, to ensure that it’s sticks out from the pack–something the X-Men films never had to contend with.
Captain America: Civil War did it by the introduction of characters that fans haven’t seen before (The Black Panther) in a scenario from a renown storyline.
Superman v Batman: Dawn of Justice did it by showing two iconic characters in combat (credit it loses by seemingly giving away the entire movie).
X-Men: Apocalypse had to ‘Wow’ us to get noticed in such a crowded space, and it’s first trailer didn’t quite do it this time around.