While it’s great that Bryan Singer finally understands that he’s making movies based on comic books, the bulletin might have come just a bit too late.
Reason being, we’ve got Batman v. Superman: Dawn of Justice premiering March 28–by the time its competition appears on the horizon hopefully it will have profitability in its sights. If it doesn’t there might be a few problems down Warner Bros.Way–though the more relevant issue, and the purpose of this post, is that Captain America: Civil War comes out May 6, while X-Men: Apocalypse comes out a few weeks later, on May 27th.
It’s almost undebatable that when Captain America’s third movie is released that Batman v Superman will likely fall to second place. This especially makes sense when you take into account that Batman v Superman would have already been out for over a month, and if moviegoers love anything , it’s novelty (There’s also what I like to call the ‘Spider-Man Effect,’ which I will explore in a later post).
So, when X-Men: Apocalypse comes out, it probably won’t top Captain America at the box office, though it will be close. At this point the order of things will probably be: Captain America: Civil War, X-Men: Apocalypse, with Batman v Superman: Dawn of Justice brining up the rear.
This is why in this scenario it’s not only important that Batman v Superman makes the best of its month-long holiday from competition, but X-Men: Apocalypse to hold off some pretty strong competition from Captain America: Civil War.